Pop-tress Katy Perry has been in fashion buzz for months and in the lab conjuring up her new fragrance Purr for Fall/Winter. Welp* the wait is over. Well, for the ads at least. Shot by photographer Miles Aldridge, Perry is captured in a playtex catsuit and simple black pumps for her debut; with a life-size yarn ball to match. If you stare at it for too long, it can become tacky, but off first glance, I actually think it’s adorable- and fitting. The Purr bottle is cat-shaped with jeweled eyes, metallic accents, and lavender hues. Oooooo Katy. Sometimes your unstylish-ness overwhelms me. I have hopes for this, so we’ll see. We don’t even know what it smells like, this is just the campaign! Eeeekk!
The ad will be on billboards, magazines, global press, and Nordstrom will be the first with in-store visuals in early November. The fragrance will drop shortly after. I’ll be there to get my first whiff.